Automated Google Ads reporting for a home improvement company
Daily automated analysis that flags wasted ad spend and ranks fixes by expected impact.
- data refresh
- 1/day
- of campaigns checked
- 100%
- ad groups covered
- 50+
- fix types ranked by impact
- 4
The problem
PPC managers at a home improvement company were losing most of a working day each week exporting Google Ads campaign, ad group and keyword data by hand, and wasted spend was spotted far too late.
What we built
We built an automated reporting layer that pulls every metric from the Google Ads API, then uses AI to flag low click-through rates, weak returns, rising cost per lead and wasted search terms, and recommends budget, bidding, keyword and ad copy fixes ranked by expected impact. Alerts fire the moment a number drifts.
The result
Weekly reporting became a short review, weak ads and keywords are caught as they happen, and the account can grow past 50 ad groups without extra staff.
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