How to Redesign Your Website Without Losing Google Rankings
A website redesign can wipe out years of search traffic if URLs change carelessly. A step-by-step checklist based on Google's guidance and our own WordPress-to-new-site move.
· 3 min read
Website design and redesign for local service businesses.
Homeowners judge your business by your website before they ever call. We design and redesign websites for contractors, home services and clinics that look established, load fast on a phone and make calling you the obvious next step.
- Top Rated on Upwork
- 100+ websites built
- Fixed price, agreed up front
- 14 days of free fixes after launch
Website design and redesignDrag to spin
When should a service business redesign its website?
Redesign when the site is slow or hard to use on a phone, when it doesn't show your services, towns, reviews and phone number clearly, when you can't update it yourself, or when visits aren't turning into calls. A redesign keeps the pages that already rank and rebuilds everything around getting the enquiry.
Most redesigns launch in 3 to 6 weeks from approved design.
Sound familiar?
- 1The site looks older than your businessA dated, slow website makes a good company look small. Homeowners compare you with the next result in seconds.
- 2Visits, but the phone stays quietUsually the number is hard to find on a phone, the form asks for too much, and there's nothing near the button that says you're the safe choice.
- 3You can't change anything without a developerNew services, photos and reviews never make it onto the site because every edit is a project.
Here's how we fix that.
What's included
- A modern design built for phones first, where most of your visitors are
- Tap-to-call and a short quote form on every page
- A page for every service you sell and every main town you cover
- Reviews, licenses and real job photos beside each call to action
- Redirects from your old pages, so you keep the rankings you've earned
- Call and form tracking in Google Analytics 4 from day one
- An editor you can use yourself, plus a recorded walkthrough
Built with: WordPress + Elementor, Next.js, Google Analytics 4, Google Search Console
Who it's for
- Contractors and trades: HVAC, plumbing, roofing, electrical, remodeling, flooring
- Home services: cleaning, landscaping, pest control, pools, moving
- Home care agencies, clinics, med spas and wellness practices
- Any local business whose site looks dated next to its competitors
How we make it work
Your number in the first screen
On a phone, the call button sits at the top of every page. Nobody should scroll to find out how to reach you.
Proof beside the ask
Reviews, licenses, before-and-after photos and guarantees sit next to the button, where the decision gets made.
Keep what already ranks
We map every old address to its new page and redirect it, so a redesign doesn't cost you the Google traffic you already have.
Measured from day one
You see how many calls and form fills the site produces each month, and which pages and searches they came from.
Case study
Every quote request in the CRM within seconds, even the unfinished ones.
A quote funnel on their own site that sends every lead to email, a Google Sheet and Builder Prime in seconds.
- questions to a free estimate request
- 4
- from form to a client in Builder Prime
- Seconds
Recent projects
See all work
WordPress2026
WordPress2026
WordPress2026
“Devlonic Solutions completely transformed my old website into something modern, clean, and highly professional. The new design not only looks great but also significantly improves the overall layout and user experience. Their communication was excellent throughout the process, they worked efficiently, and were always willing to make adjustments until everything was exactly right.”
Contractor website design that answers the basics
Jobber's survey of 1,050 US home service owners found that 43% don't clearly list their service areas on their website, 65% don't show business hours and 74% have no FAQ section. Those are the three things a homeowner checks before calling.
Every site we design answers them on the first screen: what you do, where you work, when you're open and how to reach you. Then each service and each main town gets its own page, so you can show up for searches like a trade plus a city name.
Source: Jobber, 2026 Home Service Trends Report (1,050 US owners, Dec 2025)
A website redesign that keeps your Google rankings
The biggest risk in a redesign is losing the traffic you already have. Before anything changes, we list every page that gets visits or links, map it to its new address and set up permanent redirects. Then we submit the new sitemap and watch Search Console daily for the first two weeks.
We moved our own site from WordPress to a new build this year the same way, and wrote up the checklist in our guide to redesigning without losing rankings.
What a website redesign costs
The price depends on how many pages move across, how much content we write and the features you need, such as a quote funnel, a booking step or CRM integration. You get one fixed price in writing within one business day of filling in the form, before any work starts.
From first message to launch
Most redesigns launch in 3 to 6 weeks from approved design.
After launch you get 14 days of free fixes, and an optional care plan for updates, backups and improvements.
Tell us what you need
Answer a few quick questions about your business and project. It takes about two minutes and there's no sales call to sit through.
Get a fixed quote
Within one business day you get a written plan: what we'll build, the price, and the timeline. No obligation.
Approve the plan, then we build
You sign off the design, the lead flow and the ad areas before anything goes live. While we work, you get previews and test leads, and nothing launches without your OK.
Launch, then keep it growing
We put it live, connect call and form tracking, and send every lead to your email, phone and CRM. On a monthly plan we keep your reviews, Google profile and ads working, with a short report each month.
Industries we build this for
- HVAC website designEmergency calls in peak season, tune-up bookings the rest of the year.
- Plumbing website designBurst-pipe calls at 2am and the bigger jobs that follow.
- Roofing website designStorm-season demand, inspections and big-ticket replacements.
- Cleaning company website designInstant quotes, online booking and recurring clients.
- Contractor website designProject galleries and quote requests for big-ticket work.
- Landscaping website designSeasonal services, design projects and maintenance contracts.
- Home care agency website designTrust-first websites for families, patients and caregivers.
Website design and redesign: common questions
How much does a website redesign cost?
It depends on how many pages move across, how much content we write and which features you need, such as booking or a quote funnel. We quote every redesign as a fixed price after a short questionnaire, and it always includes redirects from your old pages.
Will a redesign hurt my Google rankings?
Not when it's done carefully. We keep the pages that already rank, redirect every old address to its closest new page, submit the new sitemap and watch Search Console for the first weeks. Google says permanent redirects pass ranking signals.
Can I update the website myself afterwards?
Yes. We build on an editor you can use without code, and hand over a recorded walkthrough of the changes you'll make most, like new photos, reviews and service details.
Do you build new websites as well as redesigns?
Yes. If you don't have a website yet, we design one from scratch around your services, towns and reviews, with the same tracking and quote form as a redesign.
How long does a website redesign take?
Most launch three to six weeks after you approve the design. The timeline depends on the number of service and town pages and how quickly content and feedback come back.
What should a home service website include?
Your phone number one tap away on every page, a short quote form, the towns you serve, your hours, real reviews and photos, license and insurance details, a page for each service and a short FAQ. Most leads are lost when one of these is missing.
Do you work with contractors outside home services?
Yes, as long as you serve customers in a local area: clinics, med spas, home care agencies, flooring and concrete contractors, auto services and more. The same rules apply: make it easy to trust you and easy to call.
Guides
Home Service Website Checklist: 15 Things That Bring In Calls
A practical checklist for HVAC, plumbing, roofing, cleaning and landscaping websites: the pages, features and trust signals that turn visitors into calls.
· 4 min read
How Much Does a Small Business Website Cost in 2026?
Small business website costs in 2026: DIY, freelancer and agency price ranges, monthly running costs, and the five factors that decide your quote.
· 5 min read
Get a fixed quote for website design and redesign.
- A written plan with scope, price and timeline within one business day
- One fixed price, agreed before work starts
- No obligation and no sales call to sit through
Prefer to talk? Call +1 (773) 915-7523 or email info@devlonics.com.